What Do Users Expect From A Digital Tool?
Every year the list of articles about the best digital tools to try out and buy is renewed. The tools of last year may not make it on the list this year. For users, it’s helpful to keep track of the market and technology evolution. For digital companies, it’s a challenge to design a digital tool that will impress the market and beat the competition. Here too, the trends of last year may not matter anymore now, or the tools need to work on specific devices. The challenge of creating a successful digital tool can be overwhelming. But, in the end, it’s an easy question that digital companies need to answer: What do users experts from their tool? As a rule of the thumb, users have three specific expectations related to the quality of the tool, its simplicity of use, and its integration abilities.
Whether you produce a software tool or an app, users expect it to work effortlessly and without issue. In other words, they expect you to have tested the tool thoroughly with a Q&A team. A lot of small companies tend to reduce the Q&A time, or even skip it when they need to rush the go-live date. Their reason? It’s a long process that is too stressful. In comparison, medium-sized and large companies tend to work with software development tools such as JIRA that allows to run Q&A through integrated testing tools for JIRA or any other software development product. This allows for an organized approach and avoids the stressful last-minute race for the deadline. The only hiccup is that you need to plan at least one-third of your development time for your testing phase or to choose to deliver the end product later. But from a user’s perspective, better wait for quality than rush for a bug-filled tool.
A digital tool needs to be intuitive, otherwise, it will not be used. The reason for an intuitive user interface is that it is, as the definition implies, easy to use. When you bring a new digital solution to the market, you are aiming to answer a problem that users struggle with. Your tool is the solution. The last thing that you want your tool to do is confuse users even more. Because in the end, whether you like it or not, users don’t like to learn new behavior. So if your tool suggests changing natural and already learned gestures, it’s likely to end in the bin.
Everyone relies on a multitude of digital tools, for private and professional purposes. While users are reasonably digital-savvy, they prefer a tool that follows the reasoning of the Internet of Things: Everything is integrated. You track your fitness run with one app and can automatically update your performance on social media and order a protein shake from the same application. Providing a tool that can exchange data with the other digital tools already in use enables users to save time and effort.
Users have high expectation on digital tools. They demand a tool that is built with care, that is easy to use, and that can make their lives easier by connecting to the palette of professional and lifestyle tools they already use. In the world of digital tools, there’s no room for low quality.